Thursday, 30 October 2014

Open thread: can BlackBerry Classic wean Kim Kardashian off her Bold?

New smartphone is one of todays tech talking points, along with Oculus VR, WhatsApp, iPhones in Iran and giant robots


If youve sold a BlackBerry Bold smartphone on eBay recently, it might be to Kim Kardashian. They dont even have them in stores anymore. I buy them on eBay, she told a conference earlier this week, explaining her love for the venerable keyboard phone.


No wonder she hasnt unboxed her new BlackBerry Passport smartphone yet. But Kardashian isnt alone in sticking to the Bold-era device, and the company is well aware of that trend. Heres CEO John Chen, blogging yesterday about the next new BlackBerry smartphone.


Its tempting in a rapidly changing, rapidly growing mobile market to change for the sake of change to mimic whats trendy and match the industry-standard, kitchen-sink approach of trying to be all things to all people.


But theres also something to be said for the classic adage, if it aint broke dont fix it.


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